MLB Marketing Effort Celebrates Baseball’s Latino Stars, Fans
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. If you’re a baseball fan, there’s a pretty good chance your favorite...
View ArticleMessi Leads Argentina as His Former Fashion Partner Ships Out
Few things seem more distant from the brightly lit world of fashion than the oily business of global energy tankers. But while Lionel Messi leads Argentina into the spotlight of Sunday’s Copa América...
View ArticleNFL Taps Sony for Custom Coach Headsets, Line-to-Gain Tracking
The NFL announced Wednesday that new official technology partner Sony is developing a custom headset for coach communications as part of a growing relationship with the league. The new equipment will...
View ArticleScrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team USA medical professionals for the...
View ArticleNFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around the NFL season that use the...
View ArticleESPN Drops ‘Worldwide Leader’ Moniker—Except on LinkedIn
One of ESPN chairman Jimmy Pitaro’s biggest professional pet peeves is the internal use of one of his company’s most famous taglines. So, soon after Pitaro took over the top job at ESPN in 2018, the...
View ArticleSports Leagues Fear Gen-Z Disconnect. Horizon Suggests a Fix
As much as younger Americans in recent years have troubled the sleep of league commissioners and their media partners—given the hundreds of billions of dollars in play, Gen Z’s aversion to the...
View ArticleWomen’s Sports Have Arrived. The Merchandise Hasn’t
Today’s guest column is from WNBA and Athletes Unlimited basketball player Lexie Brown. I remember the first time I saw someone wearing my WNBA jersey, when I was playing for the Connecticut Sun my...
View ArticleGen Z Reshapes the NHL’s Culture, With Gary Bettman’s Help
NHL chief content officer Steve Mayer faced a problem when he joined the league in 2016. Teams considered off-ice appearances to be distractions. Players feared reprisal for being self-promotional in...
View ArticleTwo Circles to Buy Marketing Firm Kore, Raising Valuation to $650M
Sports data firm Two Circles has reached an agreement to buy engagement marketing agency Kore, according to multiple people familiar with the talks. Two Circles is buying the company from Serent...
View Article